Our initial personas

Novice 🟡

Goals

  • Focus is on self and loved ones/dependents: my home, my workplace, my or my children’s school, my comment, where I play sport
  • How do I plan to protect my/my dependents health?
  • What is being done/can be done to sort out pollution and air quality problems that affect me

Types

  • Disengaged citizens
  • Engaged citizens with health interest
  • Engaged citizens with ecology interest
  • Educators
  • Students

Needs

  • See current, past and forecasted air quality status in a given area
  • See what or who is contributing to poor air quality
  • See what interventions are in place or planned

Opportunity

  • Shift from disengaged public to engaged public (AQIS direction)
  • The people whose actions and decisions will have an impact on the number of air quality-related deaths annually

Messenger 🟠

Goals

  • Looking for stories on health and/or climate and environment
  • Keen to find public interest angles and to be able to package up information and raise awareness of problems and spark action
  • Varying degrees of interest in examining what is being done about problems, for example different policy and interventions
  • Can have specific interest in advice on individual behaviours

Types

  • Eco campaigners
  • Health campaigners
  • Journalists
  • Public health professionals

Needs

  • See current, past or forecast air quality status in a given area
  • See what or who is contributing to poor air quality
  • See what interventions are in place or planned

Opportunity

  • Gets the word out and raises awareness
  • Musters interest locally and nationally
  • Likely to help with awareness campaigns

Scientist 🔵

Goals

  • Research into air pollution and air quality: different types, impact on environment and people, causes of different issues.
  • How does air quality mesh with industry, urban planning etc.
  • How best to model and predict what different interventions might improve air quality
  • How best to model and predict impact of different particulents

Types

  • Air quality academics
  • Air quality graduate students
  • Air quality consultants

Needs

  • To easily source complete, up to date, ratified air quality data
  • To select and preview the data extracts I need before downloading
  • To run short sample analysis on preview samples before downloading the entire extract

Opportunity

  • Driving and creating quality air quality data content, advice and conclusions for public and regulators
  • Setting tool standards, reporting levels and recommended outcomes for regulators

Professional 🟢

Goals

  • Responsible for local monitoring and actions/interventions
  • Advising on or setting up accountability of local planning decisions and monitoring possible problems
  • Statutory responsibilities to monitor air quality and share data
  • Keen on understanding best practice and to compare intervention case studies

Types

  • Local authority air quality officers
  • Regulators
  • Monitors
  • Local and national policymakers

Needs

  • Compare the impact of different interventions and see best practice examples
  • Pull and disseminate reports on air quality status and actions
  • Review air air quality status and see when thresholds are breached

Opportunity

  • Adding local authority data to the service data pool
  • Drawing reports for local and national use
  • Comparing intervention impacts between local authorities and at a national level
  • Making intervention decisions