Sprint 16

Research goals from sprint 15

Has the changes to the title improved users understanding of the area the forecast location covers?
Improve visibilty for signing up to alerts within the forecast location
Simplifying alert choices—perhaps users don’t need to select the type of alert they receive?

In this round of research, we found:

the tweaks we’ve made to signpost timeframes—DAQI now, forecast for the next few days, historical data from the past year, and current readings from monitoring stations—seem to be making it easier for people to keep track of timeframes
the change to the page title to make the location clearer seems to be working well
alerts sign up is very smooth, click through to view alerts is positively received

What we are continuing to find:

The historical data in table format is difficult for users to understand and will need further work post-alerts.
The concept of highlighting the main pollutant in an area is sparking interest but requires more work to drive engagement.
Participants remain confused by ‘Current air pollution levels nearby’, especially when the selected stations are far from the forecast location.
Participants are very keen on having more detailed information for self-protection.
Participants don’t understand why the alert is coming from a station so far away.
Participants are confused by the term ‘Legal Limit’.

Some of these issues should be addressed as we refine the messaging around threshold breach alerts.

Later, we need to consider how to make historical data more engaging, particularly for users in a ‘snacking’ mindset, by addressing needs such as:

In this prototype iteration, we didn’t make any major changes.

We set the forecast to a ‘green’ scenario to observe how a ‘good’ forecast impacts user interest and engagement in signing up for alerts.